Selected Most Talented Spanish Marketer 2015, I have helped to put the customer in the center of many organizations over multiple international marketplaces; including Amazon, Burger King, Pepsi, Hertz, CB Richard Ellis, Ford, Bosch, Siemens, Liberty Mutual, Vodafone, and Telefonica.
Over the course of my 12+ years of experience in marketing and publications, I have gained extensive international experience in EMEA (UK, Germany, Spain & Italy), and LATAM (Costa Rica, Guatemala, Honduras, El Salvador and Mexico).
Being a professor for ICEMD-ESIC Business School provides me an amazing forum to challenge the current marketing & customer strategy panorama. Marketing author of my recently new book: The new digital consumer: Noriso Cube. I have published papers that clearly stretch the current way marketers understand their customers including: How Personality affects Customer Behavior, The 8 segments to overcome the online consumer, and Marketing with Personality.
I am the founder and director of the #1 Neuromarketing group (Neuromarketing en Español) for Spanish countries, founder of The NORISO Cube, and co-founder of a charity organization called “24 Friends: Education for Kenya”. I have been selected Most Talented Spanish Marketer 2015.
Marketing media has covered my groundbreaking studies: Emprendedores, Anuncios, Marie Claire, El Publicista, Puro Marketing, and Marketing Directo.
I speak at marketing events, corporate events, and networking events about Customer & Digital Strategy, Business trends, Social Media Strategy. Topics include ‘The emotion behind the click’, ‘Connect emotionally with your customers’, ‘Customer Journey Strategy’, and ‘3 challenges, 3 tips & 3 opportunities from the digital customer’.
Awarded Best speaker in Today is Marketing 2015 (Top Marketing European Forum with more than 2.500 attendees).