I am directly in charge of managing the lifecycle of 1.8 million customers. My team and I analyze the behavior of Vodafone clients and develop killing value propositions that clearly establish the ARPU of our current client base. Also, by the understanding of client needs, we have improved the retention plan with new activities that maximizes the value perception of Vodafone proposal. Directly in charge of strategic alliances between Vodafone and key partners such as Amazon or Play Station.